Phishing

Public Information and Social Engineering: What Businesses Should Know

A social engineering attack rarely starts with a suspicious email. More often, it starts with information your company has already made public. Corporate websites, social media channels, and executive profiles help build trust with customers and partners, but they also create a public information footprint that attackers can study. The challenge is balancing brand visibility with operational security.

Social engineering attacks are occurring more often than ever due to the wealth of information available on the internet. Attackers can collect public details about people, systems, schedules, and leadership. These details can help a criminal impersonate a trusted person, craft a convincing phishing message, pressure an employee into bypassing a process, or otherwise create a blueprint for how to infiltrate a business.

How Public Information Creates Social Engineering Opportunities

A public post announcing a new finance leader. A website page listing executive personnel with direct contact information. A photo of a team showing off their productivity on a white board in a conference room. These examples all provide useful context for an attack. Attackers can combine these details with spoofed email addresses, phone number impersonation, or even AI-generated voice messages to create a sense of urgency and familiarity.

Public executive information is an especially high value target. It can be used to impersonate the executive, target the executive directly, or pressure employees by referencing the executive’s name. For example, an attacker may send a message that appears to come from a CEO requesting an urgent wire transfer, a password reset, or a change to vendor banking information.

How Executive Information Can Be Used Against Your Business

Executive profiles can provide attackers with valuable details about who holds authority within an organization and how to contact them. Names, titles, email addresses, and social media profiles can all be used to make impersonation attempts more believable and help attackers identify the right people to target.

Take this sample executive page below and note the risk factors included:

Example of Executive Social Engineering

1. Full Name & Title
Most companies want to share their executive team online as a show of transparency, but this shows threat actors exactly who has power in a company and who to target.

2. Email Address (or other contact information)
This gives attackers exactly what they need to either simulate an email to an employee or send phishing emails directly to an executive.

3. Social Media Links
LinkedIn or X can provide a great opportunity to make business connections, but they can also provide a wealth of information for social engineering attacks.

Common Types of Public Information That Increase Risk

Social engineering risk often comes from small pieces of information that seem harmless on their own. When attackers combine details from websites, social media, employee profiles, and public announcements, they can build a much clearer picture of how an organization operates and use that information to make scams more convincing.

  • Leadership and reporting details: Publishing organization charts or executive contact information can make impersonation attempts more convincing.
  • Travel and availability: Real-time posts about conferences, vacations, off-site meetings, or executive absences can help attackers time urgent requests.
  • Technology and vendor information: Publicly naming business tools, security products, or service providers can help attackers tailor phishing messages.
  • Photos and screenshots: Images can unintentionally reveal whiteboards, screen content, device names, or internal documents not meant for public sharing.

Best Practices for Reducing Social Engineering Risk Online

Reducing social engineering risk does not mean your organization needs to stop sharing information online. The goal is to be more intentional about what you publish, when you publish it, and how much operational detail you reveal. A few simple content practices can significantly reduce the amount of useful information available to attackers.

  • Limit executive exposure. Keep biographies professional and concise. Avoid listing family details and direct contact information.
  • Establish an approval workflow. Require leadership or security review for content that references clients, executives, partnerships, or major operational changes.
  • Delay real-time posting. Share event photos and travel updates after the event has ended rather than while executives or teams are actively away.
  • Control employee advocacy. Encourage employees to celebrate company news while avoiding client-sensitive information, screenshots, and internal process descriptions.
  • Use a content review checklist. Before posting, ask whether the content reveals who has authority, where people are located, what systems are used, or when key personnel are unavailable.
  • Avoid posting commonly used mailboxes. Many companies will use email addresses such as “HR@company.com”, “Accounting@company.com”, or “Sales@company.com” for shared mailboxes or departments. Keeping these addresses off of the web can help protect against phishing attacks.

Building a Safer Public Presence

Reducing social engineering risk can be tough to balance with presenting an open, trustworthy brand presence. It starts with recognizing that public-facing media can reveal more than intended, and attackers are always looking for context clues they can use to craft convincing phishing attempts. 

By limiting unnecessary exposure, delaying real-time posts and reviewing photos before posting, your organization can maintain a strong public presence while reducing operational risk. Companies should encourage employees to audit their website and social media profiles, remove or revise high-risk details, and train employees to pause before posting information that could help an attacker build credibility.

Need Help Reducing Your Cybersecurity Risk?

Kite Technology can help your organization identify security gaps, strengthen protections, and reduce the risks that make social engineering attacks more effective. From security assessments and identity protection to Microsoft 365 security and ongoing IT guidance, our team can help you build a stronger security foundation.

Talk with our team about how we can help strengthen your security posture.

Picture of <b>Jordan Tier</b>

Jordan Tier

Client Experience Manager
Kite Technology Group

Preventing Mobile Cyber Attacks

Did you know that 40% of all mobile devices are vulnerable to cyber-attacks and exploits? 

As smartphones and tablets become increasingly common in the workplace, hackers aren’t necessarily just using your device to infect it with malware, but also to infect devices on the same network as you. 

In this post, we share a few helpful tips to help you stay secure when using your mobile devices.  

Apps

Applications are the lifeblood of a smartphone. However, not all are created equal. Make sure you are only installing apps that are available through your dedicated App Store. Depending on your device, this would either be Google Play for Android or Apple App Store for iPhones.

Wi-Fi

Set your applications to automatically update to ensure they have the latest security. If your wireless carrier is limiting the amount of data you are allowed to use on a monthly basis, consider turning on the feature that will only update your applications if you are connected to Wi-Fi. You can even set a schedule for when you know you’ll be home.

Browsers

The browser on your smartphone works the same way as it would on a desktop PC or a laptop. You should never save a username or password inside of a browser. If you are someone that is juggling a lot of different accounts like a lot of people today, consider using a password manager. 

Pay close attention to URLs. Just like when you’re browsing the web on a laptop or desktop, you always want to make sure that you’re on the correct site before inserting any information. 

Bluetooth

Bluetooth is a pretty simplified connection method. However, there are still ways to secure yourself from attacks associated with it. Turning off automatic Bluetooth pairing is an effortless way to prevent someone from illegitimately accessing your device. Also, if you’re not using Bluetooth, it is best to just turn it off completely. This will help protect from unwanted connections.

Vishing (voice phishing)

Spam calls are becoming extremely common on a day-to-day basis. How do we protect ourselves from people pretending to be someone they aren’t? Make sure you do not reveal any personal information over the phone unless you are absolutely sure who that person is. If you are hesitant, it is best to just hang up and call the direct number of the company or person in question. Also, be wary of urgency as scammers will try tricking you into thinking that this must happen now. I can assure you it doesn’t. 

Smishing (phishing via SMS)

Text messaging is becoming the most popular communication method between individuals. This just means that more people will start using this form of communication for malicious intent. Never click links or respond. The messages sent from unknown recipients always go directly to the source. Also, standard text messages are not encrypted if nonpublic information is being requested, it is best to use another form of communication to provide these details. 

I hope that these quick tips on mobile device security have been helpful. Remember, it is important to stay just as vigilant on your mobile devices as you are on your desktop PC.

If you would like to learn more about our Managed IT and Cybersecurity Services, please feel free to reach out. We would be happy to schedule a complimentary consultation to learn how we can help you operate more securely and meet compliance regulations.

Picture of Dillon Fornaro

Dillon Fornaro

Security Engineer
Kite Technology Group

The Dangers Lurking in Your Inbox

Every now and then, an email with a catchy subject line appears in your inbox and you end up clicking on it, either because you’re curious about the subject line or because you assume the sender is trustworthy. Unfortunately, this is how most cyberattacks tend to begin – with a single click. What unfolds next only puts your security and the security of your business in grave danger.

Whether you clicked on a link or the unsubscribe button in the email, you would have potentially opened the floodgates to the possibility of single or multiple cyberattacks that could hold your business’ future hostage. According to ProofPoint’s Human Factor 2019 report, more than 99 percent of cyberattacks require human interaction to succeed. That’s why email security should be at the very top of your insurance agency’s cybersecurity concerns.

This blog will help you understand what you’re up against and how you can launch a robust counterattack.

The Art of Cyber Deception

There’s a greater psychological undercurrent to cyberattacks than you might think. Cybercriminals are hitting their targets by deceiving you and making you act irresponsibly. Threat actors continually develop and deploy sophisticated social engineering tactics to fool unassuming recipients. They observe what works and tweak their designs to make them more efficient. Regarding phishing emails alone, Google reported that 68 percent of phishing emails blocked by Gmail were new variations that were never seen before.

Cybercrime is constantly evolving to match advancements in technology. Being overconfident about your defenses or defensively underprepared is certainly not a viable stance. It’s time to adopt a proactive approach rather than a reactive one to counter this deception.

7 Cyberthreats That Infiltrate Your Inbox Regularly

Before we talk about how you can build a formidable defense against email attacks, let’s take a look at the top cyberthreats that frequently make their way into your inbox and wreak havoc.

1. Phishing, spoofing and identity deception

Phishing involves hackers deploying various social engineering tactics to tempt users into clicking on malicious links and unwittingly giving up confidential information, such as user credentials. Hackers invest a tremendous amount of effort into assuming the identity of a trusted source, making sure that it is YOU who lets them into the system. Once they’re in, they can either install malware on your network’s systems, access and misuse sensitive data, or simply lock your systems and demand a hefty ransom.

Data suggests that this menace is only growing stronger. Verizon’s 2020 Data Breach Investigation Report stated that 22 percent of all breaches in 2020 involved phishing. Even well-informed users fall prey to such attacks adds to this conundrum. In a study conducted by BullPhish ID, it was observed that 18.6 percent of users that clicked on simulated phishing campaigns demonstrated a willingness to submit credentials or requested data.

2. Business Email Compromise (BEC) and spear phishing

Business email compromise (BEC) attacks ballooned by nearly 100 percent in 2019 according to a GreatHorn report. In a (BEC) scam, the attacker hacks into your agency’s email accounts to impersonate employees or any of your organization’s important leaders with intent to defraud your company and its stakeholders into sending money or sharing sensitive data. Spear phishing works in a similar fashion. An attacker dupes the user by making it look like a malicious email originated from a trusted source.

If you want to get a fair idea about the damage a BEC scam can do, take a minute and think of the massive financial and reputational loss your agency would suffer if an attacker impersonates you and carries out fraudulent activities in your name.

3. Account takeovers

Taking identity impersonation one step further, account takeovers exploit your compromised user credentials to target both your financial stability and reputation. Cybercriminals take control of one account, and then access others. For instance, they could get into one of your client’s bank accounts and carry out fraudulent transactions. Criminals aren’t only targeting your agency. They’re using your compromised credentials as a gateway to also exploit your clients too.

4. Malicious malware and viruses

Although used interchangeably, malware and viruses differ on technical grounds.

· Malware is any type of malicious software, irrespective of how it works.

· Viruses are a specific type of malware that self-replicate after entering other programs.

Both pose an enormous threat to your agency’s IT environment. CSO Online revealed that 92 percent of all malware is delivered via email and that’s why we’ve included it in our list. As mentioned earlier, all it takes is a simple click for an attacker to gain access to your network’s systems and plant malware or a virus.

5. Ransomware

A ransomware attack occurs when a hacker breaches your network’s security, encrypts your data and demands a hefty ransom for the restoration of that data. In Q2 2020, average ransom demands were pegged at $178,254, which was 60% higher than in Q1 2020 and a whopping 432% higher than in Q3 2019 ($41,198).

Even if you opt to pay the ransom, you have no guarantees the attackers would provide the means to decrypt and restore data, nor can you be certain the data will not be sold, exposed or targeted for a direct attack at some later date.

6. Insider threats: The human element

Insider threats are posed by individuals within your organization or closely related to it, such as current or former employees, vendors and partners. Acting unwittingly or out of malice, they can easily let an attacker into the system, leaving all your sensitive data exposed.

In fact, according to Verizon in their 2020 Data Breach Investigation Report, over one-third of data breaches worldwide involved internal actors. An Egress study revealed that 31 percent of employees have mistakenly sent an email containing sensitive data to the wrong person.

7. Misconfigurations

Last but certainly not the least deadly, misconfigurations in your email platform can expose your network to a host of threats. For example, it could allow the sending of emails without authentication. If a cybercriminal exploited this vulnerability, they could send out emails impersonating anyone from the company’s executive level plunging you into a full-blown PR crisis.

It’s Time to Engage All Defenses

Your firewall and antivirus won’t stop an attack caused by most of the cyberthreats listed above. An attack takes place almost every 39 seconds (or approximately 2,240 times a day, as per the University of Maryland). The longer you wait, the more likely you are to be a hacker’s next victim. You need to go on the offensive. A managed IT services partner can help you craft a robust two-pronged approach – implementing the best cybersecurity solutions and providing your employees with extensive security awareness training.

At Kite, our comprehensive, multi-layered approach is designed to extend 24/7 protection to our clients. Our cybersecurity services follow best practices, help you meet regulatory compliance and protect your insurance agency through:

  • Firewall & Network Monitoring, Support and Maintenance
  • Email Security
  • AV / Malware Protection & Remediation
  • Enhanced Endpoint Security
  • Security Awareness Training
  • Risk Assessments
  • Vulnerability Scanning
  • Enhanced DNS Security
  • Dark Web Monitoring
  • Enhanced Endpoint Security

Don’t wait for a cybercriminal to strike. Contact us today and safeguard your business.

Article curated and used by permission.

adam atwell

Adam Atwell

Cloud solutions architect

Adam is passionate about consulting with organizations across the country to help them develop and execute a cloud adoption strategy that meets their business needs and future objectives. Adam oversees and manages our company strategy for Microsoft 365 adoption and is responsible for future growth and development inside Microsoft 365 and other cloud technologies.